Why Predictable E-Learning Pricing Beats Per-User Models

When budgets tighten and every line item is questioned, the way your learning platform charges you matters almost as much as the content itself. Over the past year, we’ve seen a clear shift: organisations are moving away from per-user pricing and toward simple, predictable models that make financial planning easier.

Here’s why predictable pricing is becoming the smarter choice for training teams.

---

1. Per-User Pricing Punishes Growth

As your team expands, per-user models quickly become a financial burden. Every new starter. Every contractor. Every temporary login. Each one adds cost.

Predictable seat-based pricing removes that penalty. As long as you stay within your chosen team band, your cost stays the same. Your team can grow without surprise increases until you genuinely need the next tier.

Behavioural insight: According to Daniel Kahneman’s work on loss aversion, unexpected costs feel twice as painful as expected ones. Predictable pricing eliminates these “pain moments”.

---

2. Predictability Makes Budgeting Easier

Finance teams don’t like guesswork, and per-user models are full of it. You estimate. You adjust. You reconcile. Every quarter feels like a negotiation.

Predictable pricing gives you:

✔ a fixed monthly or annual cost
✔ no surprises
✔ no recalculating licences
✔ cleaner budgeting and approvals

It’s one of the reasons we built isowise this way: clarity builds trust.

---

3. Per-User Pricing Reduces Engagement

When every login has a price tag, teams naturally limit access. The result?

• Fewer people trained
• Slower onboarding
• A culture where learning is rationed, not encouraged

A predictable model removes this psychological barrier. More people learn, more often, because nobody is asking, “Will this cost extra?”

Behavioural insight: Rory Sutherland often highlights how small friction points suppress behaviour. Per-user pricing is friction.

---

4. Predictable Pricing Supports Real-World Use

Teams evolve. Projects change. New training requirements emerge. Predictable pricing gives you the freedom to adapt:

• Need extra health and safety training? No new fee.
• Upskilling multiple departments? No new fee.
• Sharing knowledge across teams? No new fee.

You get flexibility without the financial penalty.

---

5. Transparency Builds Confidence

In a crowded LMS market, transparency is rare. Per-user pricing hides complexity behind:

• multiple tiers
• bolt-ons
• individual user licences
• unpredictable renewals

Predictable pricing keeps everything simple:

One cost for your team. All courses. Clear value.

---

Why We Chose Predictable Pricing at isowise

If you want to explore how our pricing works in practice, you can find all the details here.